Making People Happy

Translating technology to human – and making humans visible.

I am Jarno Alastalo, and Making People Happy is my agency. I have built black boxes and seen what's inside. I know how algorithms think – and how people behave with them. I act as an interpreter between machine and man.

What We Do Contact →

What We Do

1. Keynotes & Talks – AI and Digital Culture

I speak about AI without the mystique or techno-babble. I explain why algorithms do what they do. I also have deep expertise in digital communities and their dynamics.

Examples:

  • Mindless Acts or Artificial Intelligence? (Based on my book "The Black Box")
  • Digital Identities, Loneliness, and Communities
    How online identities meet real life. Why social media doesn't cure loneliness – and how digital communities could authentically support us.
  • Digitalization, Climate, and Everyday Life
  • The Black Box of Algorithms
More info & references →

2. Training & Workshops – AI in Practice

For organizations, educators, and youth workers. Practical workshops where AI becomes a tool, not a threat. I teach how to use AI wisely – not blindly.

Examples:

  • From Scarcity to Resource
    Strategic workshop: How AI frees up time from administration for human connection and advocacy.
  • Development Partnerships
    Long-term support for NGOs and universities (e.g., Humak, ADHD Association, Mieli Ry) in implementing AI for communication, funding applications, and knowledge management.

3. Content Production – Video & Long Form

I create content that engages. Interviews, documentaries, guides. The ability to condense complex phenomena into understandable packages.

Examples:

4. Digital Community Design

I have built communities where millions meet. I know what makes people stay, trust, and return. I design services where technology serves the human – not the other way around.

5. Agile Web Concepts (One-pagers)

From idea to live site – fast. I create visual and functional one-pagers that serve as campaign sites, reports, or concept demos.

Examples:

Why Me?

Jarno Alastalo

Jarno Alastalo

I'm not just a speaker on AI. I designed Finland's largest online community, Suomi24. I've designed black boxes for companies. I've seen how algorithms shape emotions, how communities function, and how technology changes us.

I write books (The Black Box, The Dark Net). I create content for youth and professionals. And I speak to be understood – not to sound smart.

According to YLE Radio Suomi, I am Finland's leading cat video expert. That says something about understanding what moves people.

Musta laatikko book cover
Just Published

The Black Box – The Dawn of the Age of AI-lessness

We have entered an era where we must choose: either we become dumb users of smart machines, or we learn to use them wisely.

AI operates in a black box – a system whose workings we cannot see, but whose effects we feel. This book is an expedition beneath the surface: how algorithms shape our emotions, choices, and communities.

Read more (in Finnish)

Contact

Jarno Alastalo

jarno@makingpeoplehappy.fi

LinkedIn

Want to hear more? Send a message. I will reply.